Highlighting that tariff wars between the United States and Asian countries, along with global economic volatility, have negatively affected the industry, Oran notes that the increasing number of concordat filings in Türkiye has put pressure on the entire supply chain. Despite these challenges, he emphasizes that Durak Textile managed to maintain its turnover in 2025 thanks to innovative products and well-defined target market strategies, even amid a slowdown in exports. Oran also points out that Türkiye faces difficulties competing with certain countries due to high production costs, underlining the critical importance of exporter-friendly structural reforms and a balanced exchange rate policy.

Oran explains that in 2025, the company shut down its manufacturing facilities in China and relocated the machinery to Türkiye, resulting in a 20% increase in domestic production capacity. He adds that sales and warehousing operations in China continue, and that growth in this market is ongoing. Serving more than 20 different industries, Durak Textile plans to take significant steps in critical sectors in 2026, particularly in automotive, according to Oran. He notes that the company will continue to prioritize R&D and value-added products. Currently operating in 75 countries, Durak Textile aims to expand its global presence to 90 countries.

Expressing optimism for the year ahead, Efe Oran says, “We are entering a period where sustainability will be the goal and strategies will be the means. With the expected recovery in global markets, we believe that 2026 will be more productive than 2025.”

https://www.konfeksiyonteknik.com.tr/efe-oran-2026da-strateji-katma-deger/